Laurel Kinney – Austin Personal Stylist


I started Trophy Boutique because I am addicted to the feeling that comes with looking over a client’s shoulder when she sees herself in a new way for the first time. There’s nothing better than being allowed into a person’s life and helping her express who she is on the inside through her personal style. Trophy Boutique uses a psychological approach that’s different from what you see on those TV makeover shows. There’s no judgment or ridicule while I teach a client how to meet her style goals. I assess each client individually, taking into account what she does, who she is, what cracks her up, as well as her body type and budget.


I grew up in the middle-of-nowhere Maine, where I spent hundreds of snowy days reading fashion magazines, drawing, and dreaming up endless crazy outfits. I was voted “weirdest dressed” in my high school yearbook. I got a degree in psychology at Reed College and a master’s in social work at Columbia University, where I learned all about what makes people tick, behavior, and the importance of empathy. Transitioning these skills to the work place, I was fortunate enough to work with the amazing Austin personal stylist Michelle Rodriguez of Well Styled/The Paid Stylist who taught me the craft of wardrobe consulting here in Austin. As a personal stylist my background has made me sensitive to the issues of body image, identity, finances, and anxiety that can sometimes come up during the process. My time as a social worker combined with my well-honed skills for entertaining myself have given me an irreverent sense of humor and the inability to take anything TOO seriously. My approach is always to have the most fun possible while making you feel the best you can possibly feel about the way you dress.


My clients are amazing! I have worked with men and women of all ages, backgrounds, and budgets. My clients are usually already in possession of some style, they just are either bored with it or feel like they have been wearing the same stuff the same way for too long. They usually need a little push to try something fresh and new. My typical client is savvy, open to new things, and often in some kind of life transition that makes taking the styling plunge all the more satisfying. I’ve worked with a host of creatives, small-business owners, moms, grandmas, tall dudes with difficult-to-find sizing, clients starting their first “real” job, radio d.j.s, actors who need a “look” to wear for auditions, teachers, SXSW panelists, newly divorced single folks, cancer patients and survivors, lawyers, and super busy people who don’t have time to shop. I would love to talk about what your styling needs are, too!